CrossThreads Posting Studio
One sheet, two platforms: schedule, tailor, and auto-post to X & Threads.
Trusted by
Built on Google Sheets, Bitly, and Late API. Clear audit logs, role-based access, and predictable schedules.
Success Story
Coca- Cola scaled AI-powered campaign delivery across 43 markets in 60 days using Azure AI infrastructure, cutting production time by over 70%.
Integrates with
Problem
Managing X and Threads separately wastes time and creates errors. Teams juggle character limits, media uploads, tracking links, and approvals across tools—then struggle to see what actually went live.
Solution
One pipeline: drafts live in Google Sheets; links are shortened; media uploads once; platform-fit copy is posted via Late API to X and Threads; and the sheet is updated with status + short URLs—eliminating guesswork and duplicates.
Result
Faster cycles, fewer manual steps, consistent schedules, and clear logs—freeing time for creative work and analysis.
Use Cases
CrossThreads Posting Studio runs a dependable, sheet-first publishing loop for teams active on X and Threads. On a schedule, it reads approved rows from Google Sheets, shortens links (Bitly), uploads media to Late’s server, assembles copy to platform limits (280 for X, 500 for Threads), and posts via Late API. It then writes back post IDs, status, and short URLs so your sheet becomes the single source of truth. This keeps cadence steady, avoids duplicate posts, and removes repetitive handoffs while you retain control over copy fields, hashtags, timing, and approvals. It is built for operational predictability—no ad-performance promises, just traceable execution.
Integrations
Connect to your existing tools seamlessly
Technology Stack
Automation
Automation
Infrastructure
Implementation Timeline
Connect credentials & smoke test
0.5–1 dayConnect Sheets, Bitly, and Late APIs, then run smoke tests to confirm authentication and permissions.
Configure content fields & link policy
0.5 dayDefine post fields, short link domains, and UTM tagging rules for consistent tracking.
Map copy rules
0.5 daySet up logic for hashtags, CTAs, and platform-specific length or format constraints.
Add approval lane & fallbacks
0.5–1 dayImplement review workflow with retries, timeouts, and escalation protocols.
End-to-end testing
0.75–1.25 daysRun tests with sample rows, validate post logs, and confirm accurate status reporting.
Launch & handover
0.5–1 dayDeploy live version, monitor first automated batch, and transfer SOP for ongoing operations.
Support Included
Sheets template, error-handling playbook, rollout checklist, and example JSON payloads for Late API.
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